Name
Suchita Ambardekar
Background
Suchita has been following the markets since 1996 because of her family portfolio. She started writing a blog (located here) about the markets and personal finance. Slowly, people started asking her for specific advice and she would freely give the advice. Then someone mentioned she should start to charge her clients and thus began her advisory business. She now also writes for MarketExpress (link). What sets Suchita apart from others is her expertise in the area of investment monitoring and using technical indicators to decide what to buy and sell. She uses Futures and Options (F&O) only as a hedge for a client that owns the scripts in there account.
Her focus is on high networth individuals (HNI) who need someone to help monitor their investments on an active basis, the minimum ticket size is Ro. 50 lakhs. She has tied up with Ffreedom Financial to provide her clients with financial planning and goal based planning as well. The clients interests come first and hence she does not sell any products, the clients pay for the services offered by Suchita. She recommends what the clients might need such as wills, IT filings, financial plans, demat account, etc…
Benefits of MProfit Advisor
Some of the tools she uses to manage her business are MProfit Advisor, Ffreedom Financial and Advanced System Analysis from Vivek Patil to looks at charts. Before MProfit Advisor she was using Microsoft Excel, but once she started to add more clients it became difficult to manually enter everything into Excel. Some of the features that Suchita really likes about MProfit are the All Assets portfolio summary report, which gives a complete picture of all the investments that a client has. In addition, the capital gains reports are very useful as well. However, the biggest feature that Suchita cannot live without is the F&O summary screen as she can quickly see where the positions are. From the summary screen she can find out the realized and unrealized profit/loss for a client. Overall she is quite happy, but is hoping that MProfit makes the reports even nicer and easier so she can review them with her clients.
Suchita blogs at several sites:
Her website – http://suchita.biz/
Market Express – http://www.marketexpress.in/author/suchita
Town Mumbai – http://www.townmumbai.com/finance


As of today, MProfit Investor is now FREE, the only limit is that MProfit Investor can manage an invested amount of up to Rs. 50 lakhs. Other than that you can use all the features of MProfit Investor for as long as you like and never have to pay for it.
MProfit now allows you to import your PDF contract notes directly into MProfit even if they have a password. Some of the brokers we support starting today include: HDFC, ICICI Direct, Indiabulls, India Infoline, JM Financial, Motilal Oswal, Reliance Securities and SBI Caps.

For 2012 we are starting a new feature on our blog by speaking with some of our clients who use MProfit. The interviews will be a combination of what they do and how MProfit benefits them.
Happy New Years! If you have noticed we have been quite silent on this blog over the past 5-6 months, mainly because the entire team was working towards a very busy 2012.


